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Just getting used to Twitter and here comes yet another social media starlet knocking at the door..

Her name is Pinterest and she has entered the social media VIP club. Her friends Facebook, LinkedIn, You Tube and Twitter like her style and have offered her full access to their followers. It just got real.

Pinterest brings a different flavor to the crew: Eye candy, artsy superiority, and the endorsement of top-notch brands like Etsy, GE, and Michael Kors–she’s not-so-quietly becoming a game changer.

For indie authors, opportunities abound to model what other brands are doing to market their products. We definitely recommend creating an account. Once you have, here are tricks to market your book using it.

1. Create a board dedicated to your book’s genre

The appeal of Pinterest is being able to create “boards” that showcase the things that catch your eye. You can create boards for recipes, shoes, furniture, idols, anything. We recommend dedicating a board to your book’s genre. This works especially well for authors of cookbooks, how-to books, novels, history books, nature/science books, or books surrounding a cause or mission.

2. Create a “Books Worth Reading” board

Dedicate a board to your favorite books. You’ll avert coming across as sales-y even if your own book is on the board. Your personal brand as a book lover is a colorful addition to your profile.

3. Pin images from your website or blog

Pinned images are automatically linked to the site they originated from. Pin images (that make sense) from your blog and website and you’ll be driving traffic back to your site, which promotes and sells your book.

4. Network with and follow potential advocates

As with Twitter, following key contacts, supporters, fellow authors, and friends increases your followers. It also increases the chances of your pins becoming repinned and spreading through the Pinterest-sphere. Remember to comment on and repin others’ pins.

5. Add a Pinterest “Follow” and/or “Pin It” Button to your website

Empower your users to pin images from your website/blog. If your website is powered by WordPress, you’ve got several “Pin It” plugins at your fingertips. Adding a “Pin It” button is an easy way to create a presence on Pinterest. Also, your users/fans will likely pin your book cover, which is priceless promotion.

As a bonus, check out this out…

Pinterest User Profile

Infographic by MDG Advertising

 Are you on Pinterest yet? Do you love it? Hate it?

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