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Going Indie: 4 Tips Indie Hip-Hop Group Macklemore Can Teach Authors

April 30, 2013 by Wise, Ink. 6 Comments

We lurrrrve Macklemore. In the past six months, indie hip-hop group Macklemore (Ben Haggerty & Ryan Lewis) has become HUGE. Not Harry-Potter-over-two-decades huge, but they’re certainly inching on Hunger-Games-over-five-years huge. “Thrift Shop,” a funky little ear worm that has everyone talking about poppin’ tags, has dominated YouTube waves with nearly 250 million views as of today and has gone platinum. Macklemore is the first indie group (an artist or group without the backing of a major record label) in nearly two decades to top the Billboard charts with “Thrift Shop” and “Can’t Hold Us”; another hit, “Same Love” celebrates same-sex marriage, becoming a standard protest/civil rights anthem. Another hit on their 2012 album The Heist is a track called “Jimmy Iovine,” based on the legendary… [read more]

Filed Under: Audience, Authorpreneur, Branding, Fun, Indie Publishing, Kickstarter, Literary Trends, Media, Self-publishing, Social Media, Technology, Traditional Publishing, Twitter, YouTube Tagged With: Ben Haggerty, Can't Hold Us, Indie Artist, indie author, Indie Music, indie publishing, Jimmy Iovine, Kickstarter, Macklemore, Ryan Lewis, Same Love, Thrift Shop, Twitter, YouTube

Guest Post: Authors and the Art of Self-Promotion, by Rachael Oku

April 25, 2013 by Wise, Ink. 1 Comment

Authors and the Art of Self-Promotion by Rachel Oku In every industry, the cliché goes that you have to “pay your dues” before you can make it. Is this really true of writing? Recently published author Rachael Oku wonders. . . . If someone told me I’d be a published author within five years when I graduated college in 2008, I’d have laughed in their face. If someone told me I’d be a published author within five years when I graduated college in 2008, I’d have laughed in their face. Surely I’d have to labour over my ideas and live as a tortured artist in order to hone my craft? Not so. In this the digital age, it’s easier… [read more]

Filed Under: Authorpreneur, Book Launch, Book Marketing, Branding, Guest Post, Motivational, Pitching, Social Media Tagged With: book launch, connecting, events, Facebook, followers, friends, guest blog, media kit, planning, self-promotion, social media, Twitter

3 Ways to Market Your Book RIGHT NOW!

April 9, 2013 by Wise, Ink. 8 Comments

If you’re an indie author, you know that writing, publishing, and marketing your book is an incredibly busy job, and one that really doesn’t end once the book is out. In fact, this job doesn’t end as long as you still want your book out into the world. Book publishing is kind of like parenting–it’s not like your job ends after the nesting and delivery process, because then you have to raise your child. The fact is, YOU ARE ONE PERSON! You can only do, in one day, what one person is capable of doing in a day. Also, remember that life you had? With the friends, spouse, kids (real–not paper or e-ink), pets, etc.? Yeah, they’re still important. So… [read more]

Filed Under: Blogging, Book Marketing, Content, Guest Post, Self-publishing, Social Media, Twitter Tagged With: contests, e-books, e-ink, ebooks, Goodreads, guest blogging, indie author, indie publishing, self-publishing, social media, Twitter, writing

The 140-Character Twitter Novel

January 18, 2013 by Wise, Ink. 6 Comments

This past fall, the Guardian posted a great little article in which they featured 21 well-known authors using a Twitter post to write a novel. The challenge proved to be very provocative, funny, and interesting! A few of our favorites: Ian Rankin: I opened the door to our flat and you were standing there, cleaver raised. Somehow you’d found out about the photos. My jaw hit the floor. Jeffrey Archer: “It’s a miracle he survived,” said the doctor. “It was God’s will,” said Mrs Schicklgruber. “What will you call him?” “Adolf,” she replied. Helen Fielding: OK. Should not have logged on to your email but suggest if going on marriedaffair.com don’t use… [read more]

Filed Under: #hashtags, Content, Social Media, Twitter, Writing, Writing Prompts, Writing Tips Tagged With: authors, book, indie publishing, novel, self-publishing, Twitter

12 Lessons We Learned Coaching Indie Authors in 2012

December 5, 2012 by Wise, Ink. Leave a Comment

As we reflected on the things that made 2012 memorable, the list became obnoxiously long. We launched Wise Ink, Dara published a book, Amy is nearing the completion of her English Master’s program, and we helped some pretty darn amazing authors publish their books. Did we mention we’re exhausted? For the purpose of this post, we narrowed our lessons learned down to twelve. You might disagree with a few of them, but we call it like we see it. So here goes: Most books should have an e-book version The authors with e-books in 2012 reached more readers, younger readers, and could compete with their competition. Some books should only be published as an e-book This year marked the year… [read more]

Filed Under: Indie Publishing, Self-publishing Tagged With: bookstores, Goodreads, indie authors, lessons, Twitter

3 Reasons Your Tweets Are Not Working!

July 20, 2012 by Wise, Ink. 1 Comment

You think you’re doing everything right–multiple tweets per week, retweeting the right people, using #hashtags, sharing interesting articles–but it doesn’t seem to be gaining you any new followers. Or maybe you’re just not tweeting the right way because you’re not into it…yet. Below are 5 reasons your tweets alone might not be working! Reason #1: You aren’t promoting others The culture of Twitter is very much tit-for-tat. The more you support others, the more they will support you. It’s easy to fall into the mindset that you have to be promoting yourself all the time. In reality, Twitter is a tool you should be using to find allies! To find allies who will support you, you need to reach out and show… [read more]

Filed Under: #hashtags, Pitching, Social Media, Twitter Tagged With: Buffer, hootsuite, If this then that, IFTTT, social media, Social media tools, Twitter

Revamp Your Twitter Page in 7 Days!

June 22, 2012 by Wise, Ink. 3 Comments

Twitter is a wonderful yet overwhelming beast. When used properly, it will be one of the greatest tools in your arsenal for making new connections, building relationships with readers, and becoming an established voice in your topic/genre. When used improperly (i.e. not really used all that much), your Twitter page with 67 followers and 93 Tweets over the course of 6 months is going to do more harm than good! A Twitter page like that sends potential followers the message that you don’t take it seriously; if you don’t take it seriously, they figure you must not be that professional or that much of an expert, and definitely not worth their follow. A moment for sympathizing: I get it. I… [read more]

Filed Under: #hashtags, Blogging, Book Marketing, Branding, Social Media, Technology, Twitter Tagged With: Hashtags, social media, Tweet chats, Twitter

3 Excuses Authors Use to Avoid Social Media

June 6, 2012 by Wise, Ink. Leave a Comment

Like most citizens of the universe, I have been aware of the explosion social media has created in human communication. I have seen how it has localized communities a world away, and created new communities. I have seen how it has allowed so many of my authors to connect with their readers in a direct way that was never before possible. Yet, for some reason, in this era when social media has progressed so many industries and entrepreneurs, I am still having conversations with some of my authors where I am convincing THEM to engage in social media. Let me repeat: I still sometimes have to convince my indie authors to engage in the platforms that have–for the first time… [read more]

Filed Under: Audience, Book Marketing, Literary Trends, Media, Motivational, Social Media Tagged With: audience, Engaging, Excuses, Facebook, Linkedin, social media, Twitter

12 Lessons We Learned Coaching Indie Authors in 2012

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