“At First Bite”: Is It Worth It to Follow Literary Trends?

shutterstock_101336755

Once upon a time, Western society as a whole was flushed with anticipation for the END OF THE WORLD. Some thought the rapture was coming, others believed it would be a complete blackout caused by a virtual virus that would completely wipe out our digital structures. I’m not talking about 2012–I’m talking about Y2K. Oh yea–that. The Y2K fiasco really became more about effective branding and bandwagoning than it did about a reality. It led to a slue of Y2K-themed business books, cookbooks, fiction, music (Backstreet Boys’ Millennium album, anyone?), and more. One Amazon reviewer of The Y2K Personal Survival Guide wrote in his five-star review on June 4, 1999, “Pollyanna’s don’t need to read this book. Keep denying! You… [read more]

The Fifty Shades of Grey Effect: The Guilty-Pleasure Novel

shutterstock_3023305

In looking at some of the most popular books in the past few years, most have clearly not been NGANs (“next great American novels”). In fact, some of them were so far  off the “literary” mark that they barely had any discernible qualities that made them obviously worthwhile (let’s just say that a particular example rhymes with “Flylight”). These guilty-pleasure books—mostly targeted to female audiences—have plenty of qualities that, on paper, make them decidedly NOT worthwhile: they often portray flat, archetype characters; they have repetitive asinine phrases and clichés that clutter the dialogue; the characters are barely likeable, and if you “like” a character, you aren’t even sure why; the plots are predictable; they reflect a negative, regressive societal role… [read more]