A continuation from Tuesday’s post. For Part 1, click HERE. 6. Your Efforts are Automated & Lack Flavor So many authors see marketing as a nuisance that they hire a publicist to “just do it.” Or they’re so busy with other things, they put their marketing on auto-pilot so they can feel good. The problem is, competition will kick your ass if you do this. And readers can see right through it. Avoid the spam approach to marketing through email, Twitter, and Facebook (we’ll discuss this more in latter points). Likewise, avoid the generic press release distribution service (it won’t work), and the one-size fits all marketing package purchased online. You wrote an amazing book — it contains purposeful content that… [read more]
