3 Ways to Market Your Book RIGHT NOW!

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If you’re an indie author, you know that writing, publishing, and marketing your book is an incredibly busy job, and one that really doesn’t end once the book is out. In fact, this job doesn’t end as long as you still want your book out into the world. Book publishing is kind of like parenting–it’s not like your job ends after the nesting and delivery process, because then you have to raise your child. The fact is, YOU ARE ONE PERSON! You can only do, in one day, what one person is capable of doing in a day. Also, remember that life you had? With the friends, spouse, kids (real–not paper or e-ink), pets, etc.? Yeah, they’re still important. So… [read more]

E-books: Why Self-Publishing Will Be Preferred by Readers

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If you are an avid reader of Wise Ink, you know that we live and breathe  indie publishing. We couldn’t be more in awe of the self-sufficient, self-starting, inspirational, educational, entertaining, thought-leading, movement-making indie authors we work with. You make us strive to be as awesome as you! Indie love! We’re also realists; we realize there are STILL (still? Yep.) plenty of nay-sayers out there trying to keep self-publishing authors down. Certain booksellers and reviewers refuse to even look at self-published books because “it’s their policy.” Indies move around them–directly to their audiences. Tons of other experts (Wise Ink included) believe that indie publishing is THE BIGGEST thing happening in publishing right now. Nothing in publishing has affected the industry… [read more]

How to Creatively Market Your E-Book: An Interview with Author Julia Tagliere

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Today we’re excited to share an interview with author Julia Tagliere. Her book Widow Woman was just released as an e-book and we were thrilled when she recently shared with us some of her marketing strategies.   We’ve always had the belief that e-book authors should be as zealous with marketing as “tree book” authors. Julia is a wonderful example of an author who has done it right. Her marketing plans are just as agressive, thoughtful, and consistent as they would be with a printed book. In the video we discuss how: Social media is a key tool for marketing your e-book. Julia uses Facebook, LinkedIn, Twitter, Goodreads, her blog, and because her book audience is primarily female, also uses Pinterest…. [read more]

The Best 10 Blogs for the Indie Author

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As we said earlier this week, it is so important for indie authors to be educated in all things publishing and writing related. On Monday, we gave you a list of books that you should have in your library. Yet, because the industry is changing on an almost daily basis (did you hear that HarperCollins’s sci-fi/fantasy imprint, Harper Voyager, will be accepting unagented manuscripts from October 1 – 14?), books, though tried and true, aren’t necessarily the most up-to-date sources of information. If you’re not following and keeping up with what’s going on in the blogosphere, you should be! Other than our blog, below are some fantastic blogs for the indie author on industry news, writing, publishing, and marketing:  … [read more]

5 Ways to Save Money in Self-Publishing (and NOT Compromise Quality!)

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Becoming an indie author is a big investment. We understand—we help indie authors manage their publishing budgets every day. While the general rule of “you get what you pay for” is definitely true when it comes to indie publishing/self publishing, there are some tricks that indie publishers know that can help you save money. 1. Hire a editor to write a critique before a full edit. A seasoned and fastidious editor will be able to spend a few hours to read through your manuscript and write a thorough critique of the strengths and weaknesses. If you effectively use this criticism and apply it to your manuscript throughout, you will have saved many hours (and dollars) in the editor’s job of… [read more]

J.K. Rowling offers Harry Potter Series Ebooks Without DRM—Could it Work for Indie Authors?

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Last week, for the first time ever, a major author—or, in many minds (as though it’s a matter of opinion), THE world-premiere author of the #1 best-selling series in publishing history, J.K. Rowling—has decided (with her publisher) to release the ebooks directly. Sans DRM.   For those who don’t know, DRM (or “digital rights management”), is the software programming used by various ebook vendors that causes their ebooks to only be readable through their devices or apps. For example, if you buy a Nook book, you could only read the ebook on any Nook device OR any other computerized device where the Nook app is available (because DRM is part of the file). The Harry Potter Series is being offered… [read more]

5 Things Indie Authors Should Know About Smashwords

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I’m sure you’ve read the astounding number of articles on Amazon’s plot to destroy the book retailer market and if you haven’t, I suggest you read this post from Joe Konrath, which sums it up beautifully. But here’s the deal, amidst the debate about Amazon, indie authors, e-books, and the shift in traditional publishing, a sleeping giant called Smashwords could be the next Amazon. Gasp! Mark Coker, Smashwords founder, describes his enterprise as the marriage of self-publishing with ebooks. In a blog he wrote, “we did it with a free platform that enabled any writer, anywhere in the world, to easily publish an ebook using nothing more than a word processor. We took the printing press – once under the… [read more]