Interview with Book Designer Ryan Scheife of Mayfly Design!

Ryan Scheife

This week, we got the chance to hang out with a designer we know and love, Ryan Scheife from Mayfly Design! Ryan, you’ve worked with authors to design their books for over five years now, what’s the number one mistake newbie authors make about design?   I would advise you to let your designer utilize their skills and experience, and let them show you some cover concepts that represent their visions for your book. Coming into the process with your vision for the book’s cover is great, and can only help get things off on the right track. But I would let the designer work through a couple of their concepts as well. More often than not, you will see… [read more]

Why Indie Authors MUST Have a Top-Notch Cover (and 5 Steps to Getting There)

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I have to start by showing my indie authors some love! You, you amazing and fabulous indie author, have the chutzpah to do it yourself. Go indie publishing! Still, it would be irresponsible not to acknowledge that there’s some serious quality control for the books going through the traditional route, and this quality control is what gears the book for market. Indie authors would do well for themselves to implement much of the same quality control steps that traditional publishers use. The first step to being a successful indie author is knowing where and when to implement your team of experts. If a book isn’t self-published well, the first tell is usually the cover—the cover, the quintessential marketing material by… [read more]