So you’re an author. Whether published or aspiring, you’ve probably been crunching the numbers: your earn-out figure, your print run, and how long it’ll take to get your book on the market. But have you considered what those numbers mean for publishing as a whole? Luckily, there are lots of stats to bolster the indie author up! Let’s take a look at some:
1. 81% of Americans want to write a book. Writer Joseph Epstein shared this nugget at the beginning of the new millennium, and we can bet that that number still holds pretty close to true. You’ve got a book in you—now it’s just time to bring it out!
2. Self-pubbed books accounted for 31% of all e-book sales in the Kindle Store in 2014. Which just goes to show: if you’re indie, don’t discount your online fan base and ebook marketing!
3. 40% of all e-book revenue is going to indie authors. Even though their books only account for 31% of the landscape, indies are raking in more money, which means that their sales figures are higher than many of their traditional counterparts. Which brings us to …
4. Indie books represent 25% of books on Amazon’s e-book bestseller list. Readers aren’t nearly as prejudiced against indie books as they were even a few years ago, and their buying practices suggest it!
5. Smut isn’t keeping the indie boat afloat. Only a small portion of self-pubbed books sales are for erotica titles—1.2% in fact—which proves that you can indie publish successfully without writing a kissing book.
6. In Smashwords’ 2014 survey, they found that pricing your e-book at $.99 won’t make you rich. In fact, $2.99-3.99 is the sweet spot for a bestseller, and earn more in sales than books priced higher.
7. Think you can only release shorts and novellas on e-book? Think again. The bestselling books in e-book are usually over 100,000 words. Maybe because they’re easier to hold?
8. If you write non-fiction, try out bumping your prices. Your buyers aren’t as price-sensitive as fiction buyers, so be wary of undervaluing your work!
9. According to Bowker, 458,000 books were indie pubbed in 2013 in the US. That’s up 437% from 2008! The self-publishing ranks are growing, and with increasing number comes more exciting and innovative strategies to publish your perfect book.
10. It’s a good time to be a woman. Indie bestsellers are twice as likely to be written by a woman than traditionally published bestsellers. (67% versus 39%). Readers, do you have a guess as to why? Let us know in the comments!
Do you have any more indie figures to share? What’s your most inspirational statistic?