Much has changed in the old fortress of publishing over the past twenty years (since the rise of the Internet and self-publishing).
However, the biggest change we’ve seen in publishing isn’t the rise of eBooks, the evolution of self-publishing, or Amazon’s domination over traditional booksellers. It’s the fact that–regardless of where or how an author is published–the author has really become the book’s most reliable sales rep, marketing manager, publicity department, etc. Publishing nowadays requires AUTHORS to be the product, and the book sells based on how well the author performs. Every author needs to be active in both grassroots and large-scale marketing campaigns.
Goodreads.com is one of the most popular contemporary social media sites, and it’s centered solely around the amateur reviewer. The value of Amazon customer reviews is enormous nowadays, not only to convince readers to pick up the book but to secure other publicity and notice.
On that note, “amateur” review bloggers (I say amateur, but these professional bloggers are really anything but amateur!) are getting more and more attention and respect among individual readers, booksellers, and industry professionals and publications. The best part is that most of them are responding to the fact that most authors are their own sales reps, marketing managers, and publicity departments, so the need for an “official” publicist isn’t exactly necessary for securing high-profile reviews from successful self-made book reviewers. Below is a list of the best “amateur” review bloggers we know of! If you’re a reader, check them out to find out what’s new. If you’re an author, drop them a line!
7) Shelf Love
11) A Geek At Heart
19) Bookroom Reviews
20) Booking Mama