Right off, we want you to know that you should be shameless when it comes to marketing your book. Your success as an indie author depends on it.
But there is an art to pitching your book to agents, booksellers, media, bloggers, and ultimately to your readers.
As you’re moving toward a marketing strategy for your book, including developing copy for your book summary, resist the urge to use the following words in your updates, tweets, pitches, elevator speeches, and in any of your other marketing endeavors.
These words are overused, redundant, and don’t illustrate the heart of your book’s magic:
Least expensive or cheapest
Outside the box
Largest or Top
Instantly or Suddenly
Won’t be able to put down
Better than ________
When trying to create the perfect pitch, ask yourself: Who, specifically, am I trying to reach with this pitch? Is it for the media, readers, agents, etc.? Pay attention to what makes your audiences different, and think about how this should make your pitches different. If you’re pitching readers, use language that ties your book to something else they’re interested in reading. If you’re pitching media the media or agents, they’re interested in why a book is different than what they’ve come across in the past, and you’re better off thinking about what their audience wants. For agents, their audience is publishers, and publishers want to know why your book will be lucrative. For media, their audience is the general public, in which case you should use a pitch that ties your book to a human interest story, event, or trend their audience would be interested in.
Readers, what words to you get sick of hearing in product pitches?