4 Presentation Ideas for Indie Authors

October 29, 2012 by 5 Comments
shutterstock_115939975

As you know, we think speaking is a nifty way to get your book’s content to the masses. It’s awesome for expanding your reach, building your platform, and it offers a painless opportunity to shamelessly promote your book. You really shouldn’t ignore these opportunities. In fact, you should seek them. Here are five ideas for crafting a presentation that engages your audience and promotes your content. Keep in mind that if you don’t like speaking to large groups, organize small, intimate groups. If you’re nervous about your ability to keep your audience’s attention, we recommend World Class Speaking, a book that really gives fantastic tips on structuring presentations. So here goes: 1. Include a Story Stories are the single best… [read more]

Filed Under: Book Marketing, Speaking Tagged With: , , ,

The Well-Rounded Authorpreneur: Be a Thought Leader (Part 1 of 2)

August 15, 2012 by 4 Comments
shutterstock_101339566

In today’s world, there are about as many ways to publish (self-publishing, scholarly publishing, nonprofit publishing, digital publishing, etc.) as there are reasons (fame, passion, creating a movement, legacy, preservation, etc). In any publishing realm not solely for personal/family reasons, every author should be an authorpreneur. An authorpreneur (author + entrepreneur) is an author who recognizes what it takes to be successful as an author in today’s world–not twenty years ago. An authorpreneur takes habits from highly successful entrepreneurs and implements them into selling their book. An authorpreneur isn’t just a writer; an authorpreneur is a speaker, social media strategist, networker, etc. The  authorpreneur recognizes that the book is just a piece of the puzzle, a product that supports and is… [read more]

Filed Under: Audience, Authorpreneur, Book Marketing, Branding, Literary Trends, Motivational, Pub. Industry, Speaking, Storytelling, Thought Leader Tagged With: , , , , ,

11 Powerful Networking Groups for Authors

April 23, 2012 by 1 Comment
shutterstock_97048067

We live in one of the best cities for networking–Minneapolis. Speakers, small business owners, young professionals, seniors, women, and bloggers all have networking groups with impressive attendance. The more successful authors we meet, the more we’ve discovered that networking is an integral part of an indie author’s trek to name recognition. We asked several authors, friends, and publishing industry folks which networking groups were key for helping an author market their books with speaking engagements, book selling opportunities, and good ole fashioned word-of-mouth promotion and answers poured in. Several networking groups probably just exist in your city. We looked for groups that can be found in major cities all over the country and general groups that continually prove supportive for… [read more]

Filed Under: Book Marketing, Speaking Tagged With: , ,

5 Signs Your Presentation is Weak

April 16, 2012 by 3 Comments
shutterstock_30960442

If you’re thinking about writing a book or are already published, speaking is a surefire way to grow your readership. It establishes you as an expert and it’s a solid strategy to become connected with diverse groups of people who you might not reach otherwise.   From the earliest days of working with authors, we learned two things early: Authors should be speakers. And speakers should be authors. I (Dara) just completed a six-month Speak and Get Results Boot Camp and I have to say, I’ll never be the same again. Before this class (and I’m not too ashamed to admit it) I wasn’t as good a speaker as I thought I was. In fact, I was a weak speaker…. [read more]

Filed Under: Book Marketing, Planning, Speaking Tagged With: , ,