Going Indie: 4 Tips Indie Hip-Hop Group Macklemore Can Teach Authors

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We lurrrrve Macklemore.           In the past six months, indie hip-hop group Macklemore (Ben Haggerty & Ryan Lewis) has become HUGE. Not Harry-Potter-over-two-decades huge, but they’re certainly inching on Hunger-Games-over-five-years huge. “Thrift Shop,” a funky little ear worm that has everyone talking about poppin’ tags, has dominated YouTube waves with nearly 250 million views as of today and has gone platinum. Macklemore is the first indie group (an artist or group without the backing of a major record label) in nearly two decades to top the Billboard charts with “Thrift Shop” and “Can’t Hold Us”; another hit, “Same Love” celebrates same-sex marriage, becoming a standard protest/civil rights anthem. Another hit on their 2012 album The Heist is a track called “Jimmy Iovine,” based on the legendary… [read more]

Creative Book Marketing Idea: Decoupage Shoes!

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In this post, you’re not going to learn about self-publishing. You’re not going to learn about book reviews, or about how to get into the swing of eBook marketing on Twitter. You’re going to learn about a very specific and specialized method for your book’s promotion! DECOUPAGE SHOES! Now, you can do this with any book you might choose, but I chose to use Harry Potter and the Deathly Hallows (don’t worry Potterheads, I didn’t use either of my two hardcovers, I bought a special softcover just for the occasion). Steps: 1) Get supplies! See: shoes, suede/leather glue, decoupage glue, paint brushes, scissors, razor cutter, and of course, the book of your choice!     2) Cut out beloved quotes… [read more]