The vacation is planned, the reservations at the pet boarders are made, the neighbor kid will be mowing the lawn once or twice while you’re gone, and finally you can take a break from the pressures of marketing your book!
Sorry—while everything else above might be true, marketing a book is much like parenting. The parenting job is never really done, just like book marketing. And like with parenting, you can hire a babysitter (or an intern to manage your Twitter page) once in a while, but ultimately the onus will come back to you as the child’s (book’s) official spokesperson.
Being an author means being excited to find new ways and places to market your book, no matter where you’re headed on vacation! Below are 5 ideas for book marketing while you’re on vacation.
What a great way to write off a portion of your vacation costs! Better yet, what a great way to expose a new community to your book! Visit the American Booksellers Association to search for a fitting bookstore in the area and try to schedule one event.
Are you going to be visiting Coney Island during the week of their Mermaid Parade? Or will your family perhaps be passing through Cawker City, Kansas during their annual Twine-a-thon in celebration of their world’s largest ball of twine? Take a little time to find out about the events in your vacation location, and be creative about how you and your book might get involved! Don’t be afraid to include the rest of the family, too!
People need reading material on vacation! Ask the front desk attendant at your resort or hotel if there’s a regular check-in time and date that tends to get a lot of traffic, and if you might be able to set up a folding table nearby to sell some books for a couple of hours. Also ask if you might be allowed to sell some books at the front desk on consignment (maybe a long shot, but worth asking!).
Before you head out on vacation, have some bookmarks made for your book. Add a QR code for your Amazon sales page! You may choose to use a QR code for your eBook page—people tend to use their eReaders more on vacation! For an easy QR-code generator, click HERE.
Having ice cream at a local creamery? Walk up with your book under your arm! Eating at the fancy French restaurant? Set your book on the table while you eat! You never know who might see your book and become curious. I have an author who does this with her fiction mystery series (terrific vacation reads!), and she’s sold many books this way. Effortless and effective! Also, ask the front desk of your hotel or resort if they have a free guest library where you might leave a copy of your book when you go. You never know who will pass through and pick it up!
Enjoy your suntans! Don’t forget to throw your book in with your sunscreen!