How to Creatively Market Your E-Book: An Interview with Author Julia Tagliere

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Today we’re excited to share an interview with author Julia Tagliere. Her book Widow Woman was just released as an e-book and we were thrilled when she recently shared with us some of her marketing strategies.   We’ve always had the belief that e-book authors should be as zealous with marketing as “tree book” authors. Julia is a wonderful example of an author who has done it right. Her marketing plans are just as agressive, thoughtful, and consistent as they would be with a printed book. In the video we discuss how: Social media is a key tool for marketing your e-book. Julia uses Facebook, LinkedIn, Twitter, Goodreads, her blog, and because her book audience is primarily female, also uses Pinterest…. [read more]

The Perfect Book Title

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Choosing your book’s title is one of the most important and most influential parts of the production process. The book title is the tool to connect with the audience. It is the medium through which readers’ brains make synapses that cause them to register the thought, “Hmmmm . . . I wonder what this is about.” The title is how your book will be known, recommended, and become a  become a pop-culture phenomenon! If I’ve gotten you nervous about picking the right title, calm down. Here are some questions to ask yourself to start narrowing it down to the perfect book title.   1) To subtitle or not to subtitle? First of all, the purpose of the MAIN title is… [read more]

12 Lessons We Learned Coaching Indie Authors in 2012

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As we reflected on the things that made 2012 memorable, the list became obnoxiously long. We launched Wise Ink, Dara published a book, Amy is nearing the completion of her English Master’s program, and we helped some pretty darn amazing authors publish their books. Did we mention we’re exhausted? For the purpose of this post, we narrowed our lessons learned down to twelve. You might disagree with a few of them, but we call it like we see it. So here goes: Most books should have an e-book version The authors with e-books in 2012 reached more readers, younger readers, and could compete with their competition. Some books should only be published as an e-book This year marked the year… [read more]

Guest Post: “My Journey to Being an Author” by Karen Ingalls

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Today’s guest post is from Karen Ingalls, indie author of Outshine: An Ovarian Cancer Memoir and upcoming historical fiction series.   Once I arrived home from the doctor’s office I knew that I wanted to journal about my fears and what was happening to my body. Writing was a tool I had used most of my life to rise above or “outshine” in situations of sexual abuse, family alcoholism, untimely deaths, and divorce. A friend encouraged me to publish my journal saying, “Women need to read this.” Outshine: An Ovarian Cancer Memoir is a story of my survival, and that cancer or other diseases are challenges from which there are opportunities for self-growth, ministry, and living more fully. God’s gift to me… [read more]

10 Year-End Indie Author Blog Post Ideas

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If you blog as we do, maybe you wondered whether you should take your blog on hiatus until after the new year. We did…shh. Then we put our thinking heels on and came up with a list of post ideas we’re going to do to end our amazing year with a bang. We got to thinking we should share some of our ideas with you! Start writing these blogs now before  the holiday tsunami sweeps you away. The cool thing is that many of these ideas are lists, so it shouldn’t take you long. Others might require more research and time. But, your blog followers and future book readers will thank you for it. One more thing: use your blog… [read more]

Serious Advice for Serious Independent Authors from Author M. Elias Keller

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This is a guest post from M. Elias Keller, author of Strange Case of Mr. Bodkin & Father Whitechapel.  Having recently independently published a novel, I’ve come upon plenty of “how-to” or “what-not-to-do” articles about the process. Most of the advice is sound enough—yes, you must proofread your work until your eyeballs vomit—but I haven’t found many articles that target serious writers who are trying to accomplishing more than seeing their name in print.  An author published by a large publishing house is, in a way, an employee. The company has invested in the author’s work and the author is compensated based on product sales. If sales meet certain benchmarks, the company continues to invest in the employee—if not, the author… [read more]

What Wise Ink Is Thankful For this Year

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This post is dedicated to our mentor Milton “Beaver” Adams who believed that working with passionate writers and authors was the ultimate gift. Tis’ the season. As residents of Minneapolis, one of us (Dara) holds on to summer for dear life, while the other (Amy) can’t wait to embrace the glory of below zero temperatures. Yet, we agree on one thing: Thanksgiving.  We’re foodies, so any opportunity to stuff ourselves we both embrace with uncompromising zeal. This year, we both have plans to enjoy Thanksgiving with family and friends over home-cooked meals. Dara’s husband Tomme will be adding a special Jamaican flare to this year’s Thanksgiving Turkey. (We’re calling it “Jerkey”) Amy will be hosting her family of seven. But… [read more]

How to Win a Free Copy of the Indie Author Revolution: An Insider’s Guide to Self-Publishing

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How’s that book idea coming? Are you in the idea stage? Or are you ready to print or release the e-book version of your book in 2013? Shameless plug alert: The Indie Author Revolution can you help create a roadmap to publish your book. Need a strategy? Let us help. From creating a publishing plan to hiring the right people to help you publish, The Indie Author Revolution will put you on the right path. Being that’s it’s the holiday season, we want to reward our Wise Ink followers with a special treat. We want to send you a free copy of The Indie Author Revolution! Here’s how to win (don’t worry, we made it easy): 1. Leave us a… [read more]

Bookstore Returns: Three Can’t-Fail Techniques to Defeat Them

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Did you know that bookstores don’t have to keep your book once they buy it? That’s right. A bookstore will return your book if it doesn’t sell. When bookstores order books, they can return unsold books for credit against future orders for up to a year. It’s the book retailer’s dirty secret. Even though inventory is seemingly moving and books are selling, you might see books come back! What most indie authors with printed books don’t consider is that it might take thirty or even sixty days from an order placement, before receiving funds from bookstores. If they don’t get paid, you don’t get paid. And just because they order a book from you, doesn’t mean a buyer will buy… [read more]

Indie Author Blogging 101: Simple Tips for Your Blog

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An author we work with emailed us last week, hoping we could give her a few tips for her blog. Of course, we’re fairly new to the blogging game, but as we crafted our response to her, we had to admit that we’ve learned a lot in a short time. If you’re an author (or planning on being one) you should have a blog.  Blogs engage your audience and help solidify your place as a player. A blog doesn’t have to keep you from writing. Some author bloggers post once or twice a week and that’s absolutely fine. Here’s the advice we gave to our newbie indie author who had just launched her blog: 1. Add your Twitter (and other… [read more]