In being a well-rounded authorpreneur (an author who recognizes what it takes to be successful as an author in today’s world), we know that authors have to think of themselves as thought leaders. With that mindset supporting your book marketing endeavors, the horizon is much more expansive. An author’s goal is to sell books; a thought leader’s goal is to sell an experience. This brings us to the second piece of being a well-rounded authorpreneur:   Make your CONTENT an EXPERIENCE.   So what does that mean, exactly? Of course, we all put out content whether we know it or not. A text message is “content,” even though it’s probably only seen by one person. A book is made of content. A… [read more]