We often meet authors who have spent pretty pennies getting their books published only to be disappointed by the end results. It’s usually the case that the author trusts a person or service to deliver on the promise of publishing a book and bringing it to market. In the end, the company doesn’t deliver—in one way or another. Sometimes the book is put together haphazardly and doesn’t look professional. In other cases, companies don’t follow through on promised services such as customized printing or adequate distribution, leaving the author with a product that’s nearly impossible to sell. Sometimes, sadly, companies inadequately advise an author about the quality of his or her manuscript, and bring a poorly written and unedited (or… [read more]