Ahhh . . . it’s summer. The vacation is planned, the reservations at the pet boarders are made, the neighbor kid will be mowing the lawn once or twice while you’re gone, and finally you can take a break from the pressures of marketing your book! Sorry—while everything else above might be true, marketing a book is much like parenting. The parenting job is never really done, just like book marketing. And like with parenting, you can hire a babysitter (or an intern to manage your Twitter page) once in a while, but ultimately the onus will come back to you as the child’s (book’s) official spokesperson. Being an author means being excited to find new ways and places to… [read more]