This guest post is by Ken Thurber, author of Big Wave Surfing   Your book is not just a book. It is a product. You have just finished your prized tome and you have managed to get it into “print.” Now what? Where you go from here is based upon your perception of your book. Did you publish a book or did you develop a product? If you “published a book” you may have not completely understood the reality that only now is beginning. You must have a plan to sell your book. If your view is that you’re just publishing a book and not creating a product, you are in trouble. The single sign that your on your wrong path?… [read more]