Question: How often have you scanned a back cover, specifically to check out the author’s credentials? If your answer is “all the time,” you’re among the majority. If you don’t think you do, chances are that you’ve measured a book’s value against other factors, such as price, return on investment, and good ole fashion worthiness–all linked to an author’s cred. This is why your author bio has to be good. Not only good, but effective. A bio that doesn’t stamp your book as reliable hasn’t done its job. Your bio offers opportunities that shouldn’t be missed.  Consider your author bio, important in these three key ways: 1) It promotes you 2) It promotes your writing career 3) It promotes other… [read more]