Once upon a time, Western society as a whole was flushed with anticipation for the END OF THE WORLD. Some thought the rapture was coming, others believed it would be a complete blackout caused by a virtual virus that would completely wipe out our digital structures. I’m not talking about 2012–I’m talking about Y2K. Oh yea–that. The Y2K fiasco really became more about effective branding and bandwagoning than it did about a reality. It led to a slue of Y2K-themed business books, cookbooks, fiction, music (Backstreet Boys’ Millennium album, anyone?), and more. One Amazon reviewer of The Y2K Personal Survival Guide wrote in his five-star review on June 4, 1999, “Pollyanna’s don’t need to read this book. Keep denying! You… [read more]