This guest post is by Clare Wilson, author of The Long Staff   As a small-fry author with an independent publisher, you need to be creative when it comes to book promotion. Let’s face it; there are plenty of tiny fish in this very over-populated pond!   While you can’t be in with the establishment for all the major events and book festivals, you can, especially when grouping together, create fringe events and use the internet to create your own home-grown promotions.   It’s important to keep your ear to the ground on sites like Twitter, to keep an eye on what’s happening around the world. Last year, World Book Night passed me by and I vowed to myself that… [read more]