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8 Questions to Ask to Get to Know Your Readers

November 17, 2014 | Audience | 0 comments | Author:

    As you write with the intention to publish, you’re no longer writing for your own pleasure. Your job is also to become a convincer. And, to do so, you need to know whom you’re trying to convince!   … Continued


Indie Publisher vs. Vanity Press

November 14, 2014 | Authorpreneur, Indie Publishing, Self-publishing | 1 comments | Author:

    Indie authors are self-publishing authors.   Vanity press books are self-published books.   So are these the same thing, or two sides of the same coin?   Let’s dig deeper and tease out once and for all what … Continued


ISBN 101

November 12, 2014 | ISBN, ISBNs, Self-publishing | 2 comments | Author:

So you’re publishing a book. The release date is near, and you’re putting the final touches on its metadata—the information about the book and product. Back cover copy has been written, a price chosen, but you’ve got one thing on … Continued


18 Freaky Reasons Your Book Could Get You Fired

November 5, 2014 | Writing | 3 comments | Author:

While writing and after you write your book, life is forever changed. Becoming an author does that to you. The grass feels different under your feet all of a sudden and then you’re tasked with becoming parent to a baby … Continued


Offset vs. POD—What’s Right For Your Book?

October 27, 2014 | Distribution, Self-publishing | 7 comments | Author:

    So you’ve written a book.   You’ve gotten an editor, a killer proofreader who knows Chicago, a cover you love, and an easy-to-read interior.   And now you’re thinking about printing.   As an independent author, you have … Continued


“Also Read” Recommendations and Selling Your Book

October 22, 2014 | Book Marketing | 1 comments | Author:

Earlier this week, we talked about how competition for your book is actually a good thing, as it leads your ideal readers to your book.   In this post, we’ll talk about how to really leverage that relationship.   Goodreads, … Continued


Why Competition is a Four-Letter Word

October 20, 2014 | Audience, Book Marketing | 3 comments | Author:

    With the increasing prevalence of ebooks, most of the press about the book industry has focused on death—the demise of Borders, the end of the print book, the eradication of reading as a popular pastime.   But here’s … Continued


Setting the Stage Right: How to Avoid Cliché Scenes

October 15, 2014 | Storytelling, Writing | 0 comments | Author:

    It was a dark and stormy night, not a creature was stirring. There was no light except for the glow from your computer screen as you stared at the blank page in front of you.   Sound familiar? … Continued


On Growing Your Business: Advice for the Overworked Indie Author

October 6, 2014 | Book Marketing, Indie Publishing | 3 comments | Author:

    As an indie author, you know that you not only have to be writer and creative director, but your very own marketing and sales department. Sometimes you even need to be your own distributor and accountant!   And … Continued


How to Appeal to Book Clubs

October 1, 2014 | Audience, Book Marketing, Self-publishing | 3 comments | Author:

    Book clubs are powerful things. With their origins in 18th century Paris salons and Victorian parlors, they have long been in the public consciousness, and their sales power reflects their deep-seated place in our culture. An “Oprah’s Book … Continued


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