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“Also Read” Recommendations and Selling Your Book

October 22, 2014 | Book Marketing | 0 comments | Author:

Earlier this week, we talked about how competition for your book is actually a good thing, as it leads your ideal readers to your book.   In this post, we’ll talk about how to really leverage that relationship.   Goodreads, … Continued


Why Competition is a Four-Letter Word

October 20, 2014 | Audience, Book Marketing | 3 comments | Author:

    With the increasing prevalence of ebooks, most of the press about the book industry has focused on death—the demise of Borders, the end of the print book, the eradication of reading as a popular pastime.   But here’s … Continued


Setting the Stage Right: How to Avoid Cliché Scenes

October 15, 2014 | Storytelling, Writing | 0 comments | Author:

    It was a dark and stormy night, not a creature was stirring. There was no light except for the glow from your computer screen as you stared at the blank page in front of you.   Sound familiar? … Continued


On Growing Your Business: Advice for the Overworked Indie Author

October 6, 2014 | Book Marketing, Indie Publishing | 2 comments | Author:

    As an indie author, you know that you not only have to be writer and creative director, but your very own marketing and sales department. Sometimes you even need to be your own distributor and accountant!   And … Continued


How to Appeal to Book Clubs

October 1, 2014 | Audience, Book Marketing, Self-publishing | 3 comments | Author:

    Book clubs are powerful things. With their origins in 18th century Paris salons and Victorian parlors, they have long been in the public consciousness, and their sales power reflects their deep-seated place in our culture. An “Oprah’s Book … Continued


Banned Books and Negative Attention: What They Mean for Your Book

September 24, 2014 | Audience, Event, J.K. Rowling | 1 comments | Author:

    In the last week of September, the American Library Association (ALA) hosts Banned Books Week, an event dedicated to bringing attention to the harmful effects of censorship, and celebrating free, open access to information and ideas.   Many … Continued


The Power of Fandoms (And What That Means For Marketing Your Book)

September 22, 2014 | Audience, Event | 0 comments | Author:

  At a recent book launch in DC, a couple twenty-somethings approached one of our authors and asked if they would be willing to do another event in the future. Talk about a writer’s dream! Not only did they show … Continued


Stephen King’s Top Five Secrets for Better Writing

September 17, 2014 | Writing Tips | 4 comments | Author:

    In 2000, Stephen King took a break from scaring the pants of the American public and penned another type of book: a memoir. Entitled On Writing, it is a writing guide disguised as the story of King’s life—after … Continued


15 Terms Every Indie Author Should Know

September 15, 2014 | Amazon, Beta Readers, Book Launch, Book Marketing, Content, eBooks, Editing, Indie Publishing, Media, Self-publishing | 4 comments | Author:

  It’s a lot easier to walk the walk in publishing if you can talk the talk.   The book world has its own language of shorthand and terms that can make your publishing process a breeze, if you understand … Continued


10 Things You Learned in Kindergarten That’ll Help You With Your Book

September 10, 2014 | Authorpreneur, Motivational | 6 comments | Author:

  In 1988, American writer Robert Fulghum came out with a collection of essays entitled, All I Really Need to Know I Learned in Kindergarten. One piece inside is a short, simple essay about—you guessed it—the important life lessons learned … Continued


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