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12 New Year’s Resolutions for the Purpose-Driven Author

December 16, 2014 | Motivational, Writing, Writing Tips | 1 comments | Author:

    We’re less than two weeks away from 2015 (sidenote: how did THAT happen?), and Wise Ink has begun to plan for our New Year’s resolutions.   For us, our resolutions are all about new, innovative ways we can … Continued


Wise Ink’s Bookish Gift Guide: 2014

December 9, 2014 | Fun | 2 comments | Author:

    If you’re anything like us, you’re in the midst of frantically finding holiday presents for friends, children, coworkers, and family.   I always like to inject some of my own personality into the gifts I give—within reason, of … Continued


The Trick to Presales

December 3, 2014 | Book Launch, Book Marketing, Kickstarter | 3 comments | Author:

    As a debut author, one of the hardest things about marketing your book is drumming up interest pre-release. You don’t have any fans yet, and you can only talk about your theoretical book for so long before people … Continued


8 Questions to Ask to Get to Know Your Readers

November 17, 2014 | Audience | 0 comments | Author:

    As you write with the intention to publish, you’re no longer writing for your own pleasure. Your job is also to become a convincer. And, to do so, you need to know whom you’re trying to convince!   … Continued


Indie Publisher vs. Vanity Press

November 14, 2014 | Authorpreneur, Indie Publishing, Self-publishing | 1 comments | Author:

    Indie authors are self-publishing authors.   Vanity press books are self-published books.   So are these the same thing, or two sides of the same coin?   Let’s dig deeper and tease out once and for all what … Continued


ISBN 101

November 12, 2014 | ISBN, ISBNs, Self-publishing | 2 comments | Author:

So you’re publishing a book. The release date is near, and you’re putting the final touches on its metadata—the information about the book and product. Back cover copy has been written, a price chosen, but you’ve got one thing on … Continued


18 Freaky Reasons Your Book Could Get You Fired

November 5, 2014 | Writing | 3 comments | Author:

While writing and after you write your book, life is forever changed. Becoming an author does that to you. The grass feels different under your feet all of a sudden and then you’re tasked with becoming parent to a baby … Continued


Offset vs. POD—What’s Right For Your Book?

October 27, 2014 | Distribution, Self-publishing | 7 comments | Author:

    So you’ve written a book.   You’ve gotten an editor, a killer proofreader who knows Chicago, a cover you love, and an easy-to-read interior.   And now you’re thinking about printing.   As an independent author, you have … Continued


“Also Read” Recommendations and Selling Your Book

October 22, 2014 | Book Marketing | 1 comments | Author:

Earlier this week, we talked about how competition for your book is actually a good thing, as it leads your ideal readers to your book.   In this post, we’ll talk about how to really leverage that relationship.   Goodreads, … Continued


Why Competition is a Four-Letter Word

October 20, 2014 | Audience, Book Marketing | 3 comments | Author:

    With the increasing prevalence of ebooks, most of the press about the book industry has focused on death—the demise of Borders, the end of the print book, the eradication of reading as a popular pastime.   But here’s … Continued


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